donderdag 6 januari 2011

1. What is marketing?

Before starting with random subjects it seemed to me that it would be a good idea to explain what marketing is.  It came to my attention that although many people know the word. They often do not know the true meaning of it.  

Marketing is a very broad concept. There are many ways to define what marketing exactly means. In short, marketing includes all activities that bring the buyer and the seller together.  These activities include all the decisions and actions of the buyers and sellers in a market of the situations they are in during an exchange process.  Marketing traces unfulfilled needs and desires.  It defines, measure and quantify the size and earnings potential of the target group, and analyzes the most appropriate market segments for a company.

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