Nowadays more and more companies are making use of direct marketing. It is a special combination of old principle and modern technology. It is a form of marketing with as goal to sustain and build relationships with customers or establishing transactions in which business rely on direct communication and direct delivery. A few examples of terms that relate to direct marketing are:
1. Database marketing – It uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.
2. Interactive marketing – It evolves trend in marketing whereby marketing has moved from a transaction-based effort to a conversation
3. E-commerce - Consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
4. One-to-one marketing – A marketing form based on the idea of enterprises knowing its customers.
5. Maxi marketing – It is a combination of direct marketing and mass marketing, aimed at the maximization of marketing efforts.
6. Relationship marketing – It involves the pursuit of sustainable relationships between seller and buyer, focusing on the satisfaction of mutual needs and desires
7. Customer relationship management (CRM) - Refers to the methods and tools that helps businesses manage customer relationships in an organized way.
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